Social Positioning Analysis #5: Telus Corporation
David MacNeil, Marketing Officer Headquartered in Vancouver, British Columbia, Telus Corporation is a Canadian national telecommunications company that provides products and services in the field of telecommunications, such as internet, entertainment and television, and is one of the world’s most recognized brands. As such, it is crucial that Telus carefully navigates the social landscape in which it operates. The following is the next in our Social Positioning Analysis serie